When it comes to hosting reviews and giveaways on a blog, you may be wondering, "How in the world can you afford to buy all that stuff?" Well the answer is, I don't. Our reviews and giveaways are always sponsored by a company, where it is a trade for JadeLouise Designs promoting their company and products to our amazing readers. I'm quite picky on the products I allow to be showcased on JadeLouise Designs, as I try to take into consideration what you, my amazing readers, could enjoy or what would be helpful to a family friendly environment. So your next question may be, "how do you get companies to sponsor reviews and giveaways?" There are many different ways which I talk about in how to find review opportunities, but what I want to talk to you about today is when I contact a company to sponsor a review or giveaway. This is called writing a Pitch or Ask letter
Writing a Pitch /Ask Letter:
Writing an ask letter is almost an art form. You can create a generic pitch or ask letter, like a template. And then change a few key words and personalize it each time for each individual company. But you don’t want to be set on a solid “this is my ask letter and I will never change it”. As you grow in your blogging skills, your ask letter can change, be re-written and perfected. You will learn what works well and what doesn’t. Here are a few hints to help make writing an ask letter a little easier.
- Keep it short. Most companies get hundreds of pitch letters a day, and only browse the first part of the letter to see if it interests them. You want yours short, to the point and easy for them to read.
- State who you are, your blog’s name, and include your blog address and very briefly explain your blog.
- Get right to the point; say what type of relationship you would like with the company, any specific product you want to review, if you are looking for a possible giveaway or discount to be included, etc.
- Include your most popular blog statistics such as how many page views your blog has each month, the unique visitors each month, how many subscribers you have. You also want to include your Facebook, Twitter and other social media statistics and numbers. But again, keep it short. Usually include the most impressive stats you have, but always be 100% honest in your numbers. It’s fairly easy for companies to do a little research and see if you are telling the truth or not.
- If you have worked with previous companies, you will want to list a few of them, usually the most impressive names grabs attention, but sometimes listing others that fit the same category as that company help too. For example, if you are pitching to a toy company and you’ve worked with another toy company that will look impressive. Saying you worked with a kitchen gadget company even if it’s a bigger named company, although it still looks impressive, it may not resonate as well with the toy company you are currently writing to.
- Sign off with a thank you message, include your name and then again list your blog website and the direct links to your social sites so the company can do research on you easily to see if they want to work with you.
Ask Letter Sample Template Example:
Hi (Company’s name or Direct PR agents name)
My name is (Your name) and I am the owner of (your blog’s name and URL). I am writing to see if you would like to work with me on a review and possible giveaway or discount for (product name) on my site. (Blogs name) is a (briefly describe your blog). Most of my readers are (include a demographic, if they are moms or dads, etc). My Site has XXX monthly unique page views. I currently have XXX Facebook Followers, XXX twitter Followers and XXX blog subscribers. I am ranked XXX in Alexa ratings for my site with a Klout score of XXX. I know my readers would love to hear about your (describe the company’s niche) products. I invite you to visit my website and let me know if you are interested in forming a working relationship. Some companies I have worked with include XXXX. Thank you! I look forward to hearing from you.
URL of blog
URL of Twitter