Background: With his commitment to the Navy coming to an end, Cory Bullock and his wife, Summer, began looking at opportunities to start their own business. During their search, they researched various franchise industries, including tanning and food, before settling on child care. After about six months of looking, they came across Kiddie Academy through an Internet search and inquired for more information. Shortly after, they came to Kiddie Academy’s headquarters to meet with the corporate staff. Unlike other franchise companies who closed doors in their faces due to their young age, Kiddie Academy opened their doors to Cory and Summer with warm, welcoming attitudes. They knew then that they had made the right choice with a company that could bring their passion for children and dream of being business owners together.
Goals: The Bullock’s main goal since day one has been to operate a successful, well-run business that provides parents and children with the best care possible. They aim to do so by upholding the Kiddie Academy brand image, as well as their personal image within the community. Looking down the road, Cory and Summer continue to work on expanding their current academy with the possibility of opening another location in the future.
Challenges: When opening their Kiddie Academy location, Cory and Summer were faced with the challenge of building brand awareness and establishing themselves in their local community. However, the Bullocks accepted the challenge head-on and relished the idea of starting a business that was new to the area. They were determined to set themselves apart from their competitors by promoting the fact that their location was not a typical “day care.”
Results: Despite the fact that they were new to their community and surrounded by competitors, the Bullocks have achieved monumental success – both from a business and personal standpoint. They have consistently maintained high enrollment numbers, created a well recognized and respected brand presence in their community and formed many solid relationships with the families they serve. Cory and Summer have had the pleasure of seeing the results of their hard work in the many children they serve. They have seen the quality of the product first-hand with the children’s advancements and accomplishments.
*The information above was taken from the document, below.*
This is a sponsored post. Yet even though I was compensated; the thoughts, experiences, opinions included are 100% my own and were not influenced by outside sources.
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